I removed my first BRAND tag from my life.
My "Swiss-Army" bag became the first casualty in my 'it's mine, I'll make it mine' point of view. The bag was great and good quality, BUT it was simply not made for ME. To make it my bag, the extra (heavy!) handle, extra padding and material, and simply any 'extras'. I'm not saying that well designed extras are not a good thing... but (again) they need to match your personal needs. I don't need a cell phone pocket... so I cut it off. Less weight + appropriate features = better bag for me.
This also includes the removing of the Swiss-Army metal logo tag from the front of the bag. Why should I carry the extra weight (small, I know) simply to advertise their company??
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